Along with millions of Americans, I was out among the crowds at the mall yesterday, celebrating the nation's obsession with shopping on what is one of the biggest spending days of the year, the so called Black Friday. This is not in commemoration of the Black Widow Spider, who mates then kills off the evidence before he can kiss and tell. Black Friday refers to the legend that most retailers finally become solvent for the year on that day.
Although, come to think of it, the voracious appetite of consumers may have some similarities.... Thankfully, there were no reported deaths this year. I guess that's something, anyway.
While it may not be true that this is the first time they are solvent, there is no doubt that most retailers depend on the weeks between Thanksgiving and Christmas to pump their profits. They certainly depend on the sales from the holiday season to provide them with enough working capital to make it through the early months of the next year when shoppers, having gorged themselves on mostly superfluous merchandise, refuse to buy much more of it.
If you, like me, have no money, it makes the whole day a lot easier, since you do not have to rush out at 3 a.m. to get to the store to stand in line for the two items that you are looking for which are only available in the moments between 5:42 and 6:01 a.m. For which, it should be noted, you will then have to stand in line for an hour to pay.
I pretty much walked from store to store, looking at everything I not only cannot afford, but actually do not need, either, which is sort of an interesting realization. Being poor is, among other things, very clarifying, as you are forced to recognize the difference between needs and wants. That divide is crystal clear when the bank account is approaching zero.
I did notice this year that more shoppers were carrying bags and boxes, which should put a smile on the faces of stockholders receiving their dividend checks from the retailers who have survived this past year of belt tightening. Of course, the discounts were already deep, and the sales in full swing. Makes me wonder what will be left for the Saturday before Christmas, which is, in fact, the actual biggest shopping day of the year.
I have noticed the sales techniques have gotten a lot more innovative [mercenary] this year, as retailers work hard to induce customers to part with a little more of their precious cash. I saw a lot of sales tied to making a bigger purchase than originally intended; for example, buy one, get one for half price. It encourages you to buy two to get the sale price, the promise of savings working your subconscious like the massage therapists suddenly lining the mall hallways.
[Is it just me, or is it a little weird to be sitting in the mall getting your back rubbed and your teeth whitened in full view of the whole world? If I wanted people to see my gums, I would smile more.]
This is very creative marketing. The retailer has just gotten 150% on the sale, instead of simply marking each item down to 75% of the usual cost, which would land you in the same place if you bought two, but no one ever does.
Survival of the fittest, indeed. It is a jungle out there, and I am watching out for the teeth hidden behind the smiles of the cute little sales "associates" who are hawking the wares of their employers for $7.50 an hour. [Have you noticed how no one employs clerks any more? They are associates, partners, cast members - anything but sales clerks. Do they really think that, whatever you are calling them, sales people don't know a minimum wage job does not earn your name on the left side of the letterhead?]
One retailer I visited took that tactic a step further, requiring a purchase of two same priced items to get two free. I thought about it, because I really wanted one, but realized, ultimately, that I didn't need four, and didn't have the money to pay for two, either. [Actually, as it is a fairly spendy item to begin with, I didn't even really need one, so two was pretty much out of the question.]
Call it my little strike for the consumer, as I refused to play by the increasingly hardball rules of mega-corporations who want to part me from my money for baubles and trinkets no one, especially me, really needs. If only I had my own flag, we could start a facebook group and you could all be my fans. Of course, that assumes that you agree with me that it is a slippery slope, this whole buy one/get one trend.
Ultimately, I did come home with a few things that I really needed, including new shoes for work. (Buy one, get one 50% off, so naturally I bought two pair. Hey, they were on sale, so it was a real bargain, second pair almost free.) You have to look professional for these meetings, and I realized when dressing for the last one, that I am sorely in need. Seriously.
I bought a Christmas gift for my mom, which was at reduced price [once I renewed my discount card for the annual fee.]
I bought stamps for my Christmas cards. No sales there at all. On the contrary, I am surprised they didn't raise some extra funds by charging more for them. I guess they haven't thought of that yet. Rats. I should keep my mouth shut and not give them any ideas.
I bought a very expensive bag of dog food at the pet store, along with yet another cheap $2 toy that my Jack Russel Terrier will have fun destroying, just as soon as he gets his teeth on it. Call me Mommy Warbucks.
The best part of the day, for me, was spending the time with my lovely daughter, without whom life would be bleak indeed. Any day that includes spending time with her is a day that my life account is in the black with the only kind of capital that really matters.
I think spending time with your female relatives is the most compelling reason for Black Friday, and a lot of other people must agree, if the matching faces I saw walking the mall were any indication. It is always entertaining to see the same faces, youthful and maturing, and to know that the generations continue to find ways to connect, even if it's hunting for just the right pair of shoes, instead of hunting for food or shelter.
By the victorious smiles on many of the faces, and the bags swinging from arms on all sides, I think Black Friday was, indeed, a success this year. Whether you are shopping for presents, or groceries, or just spending time with your family doing traditional activities, I wish you the remaining holiday weekend hours to be spent in the joy of your family, doing whatever your own traditions lead you to do.
Happy holidays to each one of my faithful readers. I am thankful for each one who encourages me in my pursuit of perfect prose - it is very important to me, and has often propelled me to write my weekly post when I otherwise would not have done so. For each one who has asked me to publish my better offerings in a book, I thank you for the delicious compliment. However, unless my blog goes viral, there is a pretty limited audience for my collected wisdom, such as it is, so don't be looking for it on a store shelf near you any time soon! [Dollar Tree, anyone?!]
Happy Black Weekend, and here's hoping that whatever bleak things you are holding in your heart will be washed away with the joy of the holiday season now underway. I will leave you with one of my favorite verses from the Word of the Lord and Saviour I celebrate in the Holy Season of Christmas: " The Lord bless you and keep you; the Lord make His face shine upon you and be gracious to you; the Lord turn his face toward you and give you peace." Numbers 6:24-26. NIV
