The great social media experiment....

Some years back, Frito Lay came out with a product called "Wow" chips.  The wow was, I assume, because they were fat free, thus people who were struggling to lose weight could suddenly eat chips without guilt.  Or so they thought.

But there was a catch, as there always is when you try to take a short cut on reality.  For many people, there were some unpleasant after effects to eating those chips.  The stomach issues are now legendary, and before long, those chips went off the market.  They are considered a "failure" in the world of snack marketing.